Three marketing leaders discuss what ‘personalisation’ really means for brands in 2015, why it’s a strategic imperative and how it impacts customer experience.

What does ‘personalisation’ mean for an organisation in 2015? Far from being limited to a customer’s name in an email, businesses are embracing the power of data to take personalisation communications and into territory that moulds the customer experience around individual customers based on their behaviour.

At InnoventCRM we believe that “Making every connection count” is the key to business success in this ever competitive business landscape. The right CRM solution is the key to automate your business processes as well communicating the right message at precisely the right time to your customers.

We are hear to help you make the right CRM software choice for your business, contact us today on 1300 781 681 or email info@innoventcrm.com.au

To watch the video follow this link: https://www.marketingmag.com.au/hubs-c/personalisation-in-customer-experience-video/