SugarCRM Named a Visionary in Gartner’s 2017 Sales Force Automation Magic Quadrant

SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market announced today it has been named a visionary in Gartner’s 2017 “Magic Quadrant for Sales Force Automation.”

Gartner evaluated 16 vendors for the 2017 Sales Force Automation report based on each company’s “completeness of vision” and its “ability to execute” on that vision.

SugarCRM believes its improved position for ability to execute in the SFA Magic Quadrant is because the company has focused on making Sugar attractive and easy to use for sales reps, easy to configure and customize so it fits the organization’s unique business environment, and to go along with flexible deployment options.

“We are proud of the impressive pace and scope of product innovation across the Sugar product line, especially in mobile, UX and our advanced workflow offerings,” said Martin Schneider, head of evangelism at SugarCRM. “SugarCRM believes its improved position for ability to execute in the SFA Magic Quadrant is due to the company’s continued focus on making Sugar attractive and easy to use for sales reps, easy to configure and customize so it fits the organization’s unique business environment, and its flexible deployment options.”

Earlier this year, SugarCRM introduced Sugar 7.9 with a brand new Quotes system, redesigned from the ground up. It also introduced Sugar Mobile 5.0 with improved navigation and re-ordered tabs and elements to reduce the number of clicks needed to reach critical CRM data. Finally, SugarCRM recently launched SugarCRM Hint, the debut product from the company’s new relationship intelligence product line.

To read the Gartner report in its entirety, please click here.

Gartner, “Magic Quadrant for Sales Force Automation 2017,” Tad Travis, Ilona Hansen, Julian Poulter, July 13, 2017.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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