“Customers are in charge today,” said Phil Winters. “They’re hyper-connected, informed by countless communication channels, and their expectations are sky-high. Our i2i Customer Journey Workshop series will show attendees how to map their customer journey from the customer’s point of view, and learn to apply their understanding of each individual-to-individual — i2i — connection to transform their business, one customer at a time.”

As part of SugarCRM’s “reimagined” vision of CRM, the company is challenging organizations to see themselves from the customer’s point of view and develop a comprehensive map of the customer journey — from awareness and consideration, to purchase, satisfaction, retention, and advocacy. Workshop attendees will learn from internationally known author of Customer IMPACT Agenda, Phil Winters, how to map the journey and identify the individuals involved along the way — on the supplier’s side as well as the customer’s side. By identifying the key points of engagement along the way — the i2i Connections — attendees learn how to build an actionable journey map that dramatically enhances business performance, customer engagement and satisfaction.

At InnoventCRM we place the customers at the centre of our organisation “making every connection count” and have personally seen the benefits of using SugarCRM as the tool of choice. Contact us today to find out more and receive your invitation to the Sydney event on July 22nd 2015

Phone us 1300 781 681 or info@innoventcrm.com.au

Read more: http://www.virtual-strategy.com/2015/05/06/sugarcrm-launches-i2i-customer-journey-workshop-series#axzz3ZVB9J0Zs

SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, celebrated the close of a ground-breaking user conference, SugarCon 2015. This year the company used the event to unveil a powerful new vision of CRM as the engine of a comprehensive enterprise customer engagement strategy, introduced Sugar 7.6, and offered attendees a rich set of panel discussions, and presentations. On the last day of the conference, SugarCRM also hosted its “App Throwdown” competition, a showcase for innovative Sugar-integrated applications developed by customers and partners.

Innovent attended SugarCon and are excited about the vision for the software in coming months as well years. To find out how SugarCRM can transform your business contact us today on 1300 781 681 or info@innoventcrm.com.au

Read more: http://www.digitaljournal.com/pr/2539304#ixzz3YruFL517

Following a string of acquisition and partnership announcements over the past few weeks, SugarCRM on Tuesday rolled out a new version of its flagship customer relationship management software that adds business process management capabilities along with several key mobility and usability enhancements.

Focusing on BPM, Sugar 7.6 includes features such as a visual designer and enhanced time-based alerts, escalations and approval workflows. Also included are support for parallel and complex workflows and a new Business Rules Builder that lets nonexpert business users create complex workflow rules without having to write code.

To learn more about how SugarCRM 7.6 can help you focus on customer relationships and business process automation, contact InnoventCRM today on 1300 781 681 or info@innoventcrm.com.au

Read the full article here: http://www.itworld.com/article/2912934/sugarcrm-sweetens-sugar-76-with-a-bpm-twist.html

SAN FRANCISCO (SugarCon 2015) — SugarCRM today gave a preview of Sugar 7.6, the latest version of its CRM software, which is due for release next month. Sugar 7.6 combines business process management with several mobility and user experience enhancements to automate complex business processes.

Sugar 7.6 is the next step forward in the fulfillment of SugarCRM’s vision to make every customer relationship extraordinary, Larry Augustin, CEO of SugarCRM, told 1,200 attendees during the conference’s opening keynote on Tuesday.

Contact InnoventCRM today to learn all about the new features in SugarCRM. Make every client connection count in your business

Read the full article: http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-News/SugarCRM-Introduces-Sugar-7.6-Bringing-Process-Management-into-CRM-103433.aspx

How often do we think about whether our customers will keep coming back and, more specifically, how we can ensure that they do?

At InnoventCRM we value all the points in the article below, with a central one missing “How do you track or your customer interactions?” We believe the right CRM system is the key to driving that success. SugarCRM is feature rich, user interface clean and light on your wallet compared to the top tier of CRM solutions.

To find out more, contact InnoventCRM today on 1300 781 681 or info@innoventcrm.com.au

To read the full article: http://newsletters.myob.com/betterbusiness/2015/04/?utm_source=Responsys&utm_medium=Email&utm_campaign=BD_CR_NZ_20150423_BetterBusiness_April&rid=1595870289&mid=10075243&custid=1-4ELTJA8#5-key-ways-to-keep-existing-customers-coming-back.html

Knowing the future value of your business starts with knowing more about your existing clients and future ones than you think.

You might think you know what your “ideal” client looks like but chances are that this has changed in recent years and you might be missing out on golden opportunities.

At InnoventCRM we use CRM systems, tailored to your business processes to automate tracking of your valuable client interactions. You need each of your staff at the click of a mouse to see recent correspondence with any of your clients, what services they have with you and what additional opportunities there are.

Does this sound like what you need in your business, contact us today to find out how a CRM system could revolutionise your customer engagement – 1300 781 681 or info@innoventcrm.com.au

Read the full article here: http://www.nomorepractice.com.au/13889/prime-financial-thought-leader-series-who-are-your-existing-accounting-clients

Three marketing leaders discuss what ‘personalisation’ really means for brands in 2015, why it’s a strategic imperative and how it impacts customer experience.

What does ‘personalisation’ mean for an organisation in 2015? Far from being limited to a customer’s name in an email, businesses are embracing the power of data to take personalisation communications and into territory that moulds the customer experience around individual customers based on their behaviour.

At InnoventCRM we believe that “Making every connection count” is the key to business success in this ever competitive business landscape. The right CRM solution is the key to automate your business processes as well communicating the right message at precisely the right time to your customers.

We are hear to help you make the right CRM software choice for your business, contact us today on 1300 781 681 or email info@innoventcrm.com.au

To watch the video follow this link: https://www.marketingmag.com.au/hubs-c/personalisation-in-customer-experience-video/

The customer relationship management (CRM) market is mature, bloated and consolidation is going to continue for the foreseeable future. The upshot: Technology buyers need specialized CRM vendors, but they could wind up absorbed by a giant.

That was one of the primary takeaways from a Forrester report on the CRM market. The research firm released its wave report for CRM vendors catering to midsized and large enterprises.

Do you need help to make the right choice in CRM software for your business? Don’t know where to start as a search for CRM on Google gives you 100 pages of results? InnoventCRM can do the heavy lifting and guide you through this complicated process. We have assisted hundred’s of clients with their software needs, we understand business and process automation via CRM systems is our specialty. Let us help you “make every connection count”

Call us on 1300 781 681 or email info@innoventcrm.com.au today

To read the full article follow this link: http://www.zdnet.com/article/crm-market-as-bloated-as-ever-says-forrester/

New research on the state of data-driven marketing from Signal finds just 8 per cent of marketers are satisfied with their cross-channel customer interactions

The majority of Australian marketers don’t have a single view of their customers and are dissatisfied with their cross-channel marketing efforts, according to a new report.

The Preparing for Cross-Channel Success: Solving the Identity Puzzle report from data management vendor, Signal, found just 5 per cent of surveyed respondents have a single view of their customers through data. Forty-three per cent said they had not yet implemented a solution to achieve a single view, while 22 per cent said their existing solution’s shortcomings severely limited its practical effectiveness.

At InnoventCRM we believe in “Making Every Connection Count” We believe that the right CRM solution for your business can give you that much needed “Single Customer View” and transform your business. Contact us today to find out how that is possible for your business on 1300 781 681 or info@innoventcrm.com.au

To read the full article follow this link: http://www.cmo.com.au/article/571186/report-only-5-aussie-marketers-single-customer-view/

I’m delighted you know so much about me?

Data can help marketers know consumers better than they know themselves. But the feeling of a marketer inside your head, or knowing where you are and what you’re doing, can spook people. If messages are intrusive, too frequent or add no value to the recipient, the use of personal information is resented. But if it adds value to their lives, if it delights them, most will welcome it.

Behind every device is a customer, Bonnici reminds marketers. “It should be thought of as the ‘Internet of Customers’ rather than the ‘Internet of Things’. Customer relationship management is more important than ever before because you’re managing the customer experience – the product is the experience.”

At InnoventCRM we believe “every connection counts.” Choosing the right CRM system for your business to stay connected to your clients, building that authentic relationship and providing insights is invaluable. Contact us today on 1300 781 681 to assist you in that CRM decision process. At InnoventCRM we believe the key to business success is keeping it human!

To read the full article follow the link: https://www.marketingmag.com.au/hubs-c/building-digital-bridges-connected-world/