The phrase “customer engagement” expresses the value and importance of interacting with buyers.

We all want prospects and customers to interact positively with our brand and products. While unhappy customers often share their stories online, converting customers into fans, or even brand advocates, is another story altogether.

On one level, it’s simple. If customers love your product or service, they will naturally tweet about you, “like” you on Facebook, and tell their friends how great you are.

All that is obvious. The real meaning of customer engagement is assembling the mindset, processes, and technology required to delight customers so they will engage consistently and positively.

Here is a transcript of Larry Augustin’s comments on customer engagement and the empowered digital consumer, edited for length and clarity:

I think of customer engagement as the degree to which have mind share with the customer, in any degree, when they are interacting and operating with you. So are they engaged with you, are they talking to you, are they explaining their business problems to you. Are they interacting with you? Twitter is an example of that. Are they a supporter of you on Twitter, and are they interacting with you on Twitter? Likewise, on other forums, to what degree are they working with you.

I think of engagement as a measure of satisfaction. So if they’re asking you questions, if they are helping other people understand your business, they’re engaged. If they’re silent, if they’re quiet, they’re not responding to surveys – well, they’re not thinking about you and they don’t care enough. Those are not engaged customers and you have to understand why they’re not engaged.

At InnoventCRM we believe your CRM needs to show your human side. Insightful comments help you “Make Every Connection Count”

Contact us today to find out more how the right CRM system can transform your business processes as well your customer interaction – 1300 781 681 or info@innoventcrm.com.au

Click here to read the full article – http://www.zdnet.com/article/sugarcrm-ceo-talks-customer-engagement-selling-and-the-empowered-digital-consumer/

SugarCRM Inc., a company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced its partnership with Infosys INFY, +1.27% a global leader in consulting, technology, outsourcing and next-generation services, to deliver customer relationship management (CRM) solutions based on Sugar products. With more than 900 clients in various industries across 50 countries, Infosys will extend SugarCRM’s global presence in the market for enterprise CRM solutions.

InnoventCRM are your Sydney based SugarCRM consulting experts. Contact us today so we can show you first hand how to “Make Every Connection Count” in your business – 1300 781 681 or info@innoventcrm.com.au

Read the full article here  – http://www.marketwatch.com/story/sugarcrm-partners-with-global-consulting-and-technology-services-leader-2015-07-30

Lead Management CRM

Consulting Firm Recognizes Technology, Strategic Partnerships and Company Development of CRM Specialist

Munich – June 10, 2015 – SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced that the company was positioned in the leader quadrant for SaaS CRM in Experton Group’s “Cloud Vendor Benchmark 2015”. Leaders are characterized in particular by functional scope, integration capabilities and ease of use. In addition, by taking account of trends such as Big Data, Mobility and Social Business.

At InnoventCRM we believe SugarCRM is the best value for money & feature rich CRM on the market. Contact us today to help you “make every connection count” and drive your business further. 1300 781 681 or info@innoventcrm.com.au

Read the full article here – http://www.sugarcrm.com/newspress/sugarcrm-leader-quadrant-saas-crm-vendor-comparison-cloud-vendor-benchmark-2015-experton

While we often lump sales & marketing together – the truth is that all too often there are significant gaps in terms of how companies manage the process of turning a B2B prospect into a qualified lead, and passing that lead successfully to the right sales rep. Many factors can come into play that can cause sales and marketing disconnects – however, the good news is that by following a few simple rules, organizations can get sales & marketing teams in sync and keep them that way.

So, here are a few sure fire methods for driving more alignment in your sales & marketing organizations as well as driving more revenue out of every qualified lead:

Agree on Terminology

Use Data from Sales to Improve Lead Quality

Integrate Marketing and Sales Tools

At InnoventCRM we believe the key to your marketing & sales success is the use of the right CRM solution for your business. Contact us today to help guide you with that decision on 1300 781 681 or info@innoventcrm.com.au

Read the full article here – http://blog.sugarcrm.com/2015/06/26/are-you-getting-the-most-sales-from-your-marketing-efforts/

SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced the company has been named to the 2015 CNBC Disruptor 50, an exclusive list of private, venture-backed companies making a dramatic impact across a variety of industries. Companies are selected based on innovation, scalability, amount of venture capital raised, estimated sales, and user growth.

The company recently announced a reimagined vision of CRM as the technology that can power a comprehensive enterprise customer engagement strategy, informing and coordinating all the human and digital touchpoints across the entire customer journey. SugarCRM’s latest product, Sugar 7.6, combines best-in-class business process management with several mobility and user experience enhancements to help people “connect i2i” — individual to individual.

“At SugarCRM, we’re doing two deceptively simple things that are proving to be disruptive to the industry,” said Larry Augustin, CEO, SugarCRM. “First, we’ve kept CRM our sole focus. We think it’s important to be better at CRM than anyone else, and we maintain our focus to achieve that. Second, we’ve dedicated ourselves to deliver on the original promise of CRM: empowering companies and individuals to build extraordinary customer relationships. Inclusion in the CNBC Disruptor 50 is a great validation of the power of this simple idea.”

At InnoventCRM we echo the value of extraordinary customer relationships. Contact us today to find out how we can transform your business using SugarCRM – 1300 781 681 or info@innoventcrm.com.au

Read more: http://www.virtual-strategy.com/2015/05/28/sugarcrm-recognized-2015-cnbc-disruptor-50#ixzz3bVbVu8s9

SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, today announced the launch of a new SugarExchange exclusively for users of its commercial customer relationship management software. The new rearchitected destination for Sugar® commercial users offers a broad spectrum of third party applications and integration software to extend Sugar deployments. Users of Sugar Community Edition™ software can find add-ons and extensions in a new SugarCE-Add-Ons repository hosted on GitHub.

The new SugarExchange includes a wide variety of applications and integration software products that have been developed by SugarCRM partners to extend the reach and functionality of Sugar software. Combined with solutions from Sugar Technology Partners, Sugar functions as the central hub for customer data across a broad array of applications and business processes, including:

• Marketing – Campaign Management, Marketing Automation, Email Marketing, Marketing Analytics, Social Management, Data Enrichment
• Sales – Performance Management, Configure Price Quote (CPQ), Proposal and Contract Management, eCommerce, Relationship Intelligence, Analytics, Social Sales, Content Enablement, Partner Enablement
• Service and Support – Multichannel Contact Center, Computer Telephony Integration (CTI), Voice of the Customer, Field Service, Social Service, Service Analytics, Knowledge Management
• Integration and Management – Enterprise Resource Planning (ERP), Accounting & Financial Management, Integration Platforms, Cloud Services
• Productivity – Content Management, Web Conferencing, Enterprise Collaboration, Email & Calendar, Location Based Services, Business Process Management, Learning Management
• Data and Analytics – Data Enrichment, Business Intelligence, Analytics

At InnoventCRM we are experienced with many of these SugarExchange tools and more. Our SugarCRM integration’s with MYOB & Xero are market leaders and soon to also be on the SugarExchange. Contact us today to find out more on 1300 781 681 or info@innoventcrm.com.au
Read more: http://www.virtual-strategy.com/2015/05/26/sugarcrm-launches-new-sugarexchangetm-users-its-commercial-crm-software#ixzz3bJragOP1

Despite the growth of customer relationship management software-as-a-service, SugarCRM says on-premise deployment of CRM shows no sign of dying

“What we’re seeing is the SMBs — the small and medium customers — tend to be comfortable using public cloud services,” Goss said.

At InnoventCRM we have an even split between our many customers hosting their own SugarCRM instance v’s those who have chosen to use the SugarCRM cloud for hosting. Contact InnoventCRM today to better understand how SugarCRM can transform your business. Not only through extraordinary customer relationship management but also streamlining of your internal business processes through the CRM. Call us on 1300 781 681 or info@innoventcrm.com.au

Read the full article here :-

http://www.computerworld.com.au/article/574557/will-cloud-killed-on-premise-crm-sugarcrm-doesn-t-think/?utm_medium=rss&utm_source=taxonomyfeed

If you started your own business some years ago, no doubt you will be able to look back now and appreciate that it has changed significantly over the years. Most businesses go through a life cycle with distinct phases. It’s interesting to take a look at the common phases and plot where you are now so you can become aware of how to best plan for the future.

Phase 1 – Start Up

Phase 2 – You get Busy

Phase 3 – Controlled Growth

Phase 4 – The “next” phase”

Phase 5 – Decline

The Key – At Innovent we believe the key to continue your successful, managed business growth is to ensure your business is always customer focused. We believe the right CRM tool is the key to that success. We believe “making every connection count” is a critical factor in knowing and growing with your clients. Contact Innovent today to understand how a CRM system can transform your business on 1300 781 681 or info@innoventcrm.com.au

To read the full article – http://newsletters.myob.com/betterbusiness/2015/05/?utm_source=Responsys&utm_medium=Email&utm_campaign=BD_CR_NZ_20150520_BetterBusiness_May&rid=1595870289&mid=10078036&custid=1-4ELTJA8#where-are-you-in-the-five-stages-if-small-business-growth.html

How do you rate your service business success? How much time do you spend on your business v’s inside your business? How do you perform with the below questions?

1. Present a strong customer service offering

2. Proactively provide leadership and guidance

3. Design and establish a strong culture with staff buy-in

4. Present and maintain a strong culture with staff buy-in

5. Benefit from a referral and testimonials flow

6. Innovent believe knowing your clients & driving communication and service via a CRM system

To learn more about how InnoventCRM can transform your service business, contact us today!

Follow the link to read the full article

http://newsletters.myob.com/betterbusiness/2015/05/?utm_source=Responsys&utm_medium=Email&utm_campaign=BD_CR_NZ_20150520_BetterBusiness_May&rid=1595870289&mid=10078036&custid=1-4ELTJA8#5-signs-of-a-thriving-service-business.html