Sales + Marketing: Tearing Down the Silos
(Editor’s Note: the following is a guest blog post from Sarah Friedlander Garcia, the director of marketing at W-Systems. It originally appeared on the W-Systems blog. For more blog articles from W-Systems visit the company’s SugarCRM Blog.). Silo mentality has […]
Continue reading →When Forming Your CRM Selection Team, Don’t Forget the Users
When our sales team is in the early stages with potential customers, one of the first lengthy discussions is about who should be in the room and part of the CRM selection team. These are the folks who mull over […]
Continue reading →Three Ways NLP (Natural Language Processing Will Enhance the Customer Experience
NLP (Natural Language Processing) is a big topic and a quick google search reveals several definitions floating around the internet. Here’s one more from SugarCRM’s perspective: NLP analyzes communications in emails, LinkedIn, Sugar and other sources between customer facing professionals […]
Continue reading →10 Questions that Reveal CRM Maturity
A sure sign of maturity is the habit of questioning ourselves to see if we could be doing things better. When we take the time to answer important questions we start to see problems and opportunities we didn’t even know […]
Continue reading →Designing, Visualizing and Executing with CRM
Today, SugarCRM is pleased to announce it has signed a deal with TrustSphere to bring its relationship analytics technology into the Sugar Platform. With relationship analytics, every customer-facing professional can easily tap into their colleague’s knowledge and interactions with their […]
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