Overview Manufacturing industry has witnessed a dramatic transformation over the years. Previously, a manufacturing company responded to whatever a customer required.   It has now evolved and become more customer centric. Instead of waiting for the customers to tell them what […]

Marketing teams are charged with building extraordinary relationships with customers. With this much responsibility, it makes sense for the marketing department to become power users of CRM. However, many marketers view CRM as a tool for sales or customer service […]

Last week, a survey by a company out of the UK came back with an interesting headline, “Only 17% of customer relationship managers believe their CRM is generating revenue.” Hmmm…really? Though those results surprise me, the data is based on […]

Well, 2016 will be a tough act to follow. With all the twists and turns of a Hollywood blockbuster, it was a year no one is going to forget in a hurry. But let’s not dwell on the past. At […]

You’re hearing a different tone from SugarCRM these days. It’s about being the CRM disruptor. We’ve always seen ourselves as the outlier in a field of mundane Customer Relationship Management providers, many who sell CRM as a small part of […]