Knowing the future value of your business starts with knowing more about your existing clients and future ones than you think. You might think you know what your “ideal” client looks like but chances are that this has changed in […]

Three marketing leaders discuss what ‘personalisation’ really means for brands in 2015, why it’s a strategic imperative and how it impacts customer experience. What does ‘personalisation’ mean for an organisation in 2015? Far from being limited to a customer’s name […]

The customer relationship management (CRM) market is mature, bloated and consolidation is going to continue for the foreseeable future. The upshot: Technology buyers need specialized CRM vendors, but they could wind up absorbed by a giant. That was one of […]

New research on the state of data-driven marketing from Signal finds just 8 per cent of marketers are satisfied with their cross-channel customer interactions The majority of Australian marketers don’t have a single view of their customers and are dissatisfied […]

I’m delighted you know so much about me? Data can help marketers know consumers better than they know themselves. But the feeling of a marketer inside your head, or knowing where you are and what you’re doing, can spook people. […]