In part one of this blog series, we talked about the need to align the sales and marketing departments in the age of the empowered customer. Along those lines, as prospects are converted to customers, organizations will try to retain […]

SugarCRM have officially released SugarCRM Mobile 2.9.0! You can review what was included in this update through the following release notes: SugarCRM Mobile for Android Release Notes 2.9.0 SugarCRM Mobile for iPhone Release Notes 2.9.0 This latest release addresses bugs identified […]

Global marketing head of SugarCRM claims too many organisations invest in customer journey mapping but aren’t acting holistic digitally Leveraging deeper customer insights to drive personalised experiences requires more than simply customer journey mapping, according to SugarCRM CMO, Jennifer Stagnaro. […]

Organizations that view their CRM as a tool to track sales leads and record data about current customers are missing opportunities to get the most out of the system. It seems a given that CRM needs to evolve to meet […]

When it comes to buying a new automobile, smart shoppers do more analysis than simply looking at the sticker on the windshield. While some cars may seem like a deal at the time of purchase, factors like maintenance and repair […]